BBH: 2025
ROLE: DESIGN DIRECTOR
Experian
Powered by progress
Experian is a business built for progress seekers - individuals driven by momentum and a mindset for growth. Progress is an ever-evolving journey, not a fixed destination. That belief is reflected in the design language: dynamic, liquid shapes that flow, capturing the energy of movement even when static. It’s a world that feels familiar to Experian customers - but now it’s wrapped in a more refined, market-leading identity. I led the design direction across the brand refresh and continued to be a design partner to their product and marketing teams afterwards.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk