BBH: 2025
ROLE: DESIGN DIRECTOR
Legoland
let-go-land
In 2025, we reimagined Legoland as Letgoland - a bold global platform powered by local imagination. A world bursting with joy, curiosity, and surprise, where creativity knows no rules and design flows as freely as a child’s mind. Inspired by the playful, hand-drawn spirit of the original logo, we expanded its illustrative language into six unique wordmarks and typefaces. To further bring the magic to life, we built a vibrant 3D portal - a gateway into dreamland that invites kids and parents alike to step into a world of limitless play. My role on the project was to set the overall campaign brand world, leading a team of 3D designers, motion artists and juniors.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk