BBH: 2023
ROLE: DESIGN DIRECTOR
Samsung
Cushioning
Calamities
In 2023 we built an ultra-soft visual identity to launch Care+, a new insurance plan from Samsung, all born from my pitch-winning concept: Cushioning Calamities. We created a tone, and visual identity and suite of bespoke 3D assets and guidelines for the entire European market. I led the design and art direction from ideation through to execution, overseeing the entire creative process, liaising directly with Marketing teams at Samsung.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk