Monzo
Get busy living
Get Busy Living is Monzo's new brand platform, built around a simple but powerful idea: when your money works in the background, you're free to get on with living. Rather than focusing on finance, the campaign celebrates the moments that make life meaningful, showing how feeling in control of your money creates more time, headspace and confidence for everything else. Through beautifully observed single-shot films directed by Daniel Wolfe, voiced by Olivia Colman and set to iconic anthems, Monzo quietly demonstrates how its product takes care of your finances while life unfolds uninterrupted.
The platform launched across TV, cinema, social, radio and out-of-home shot by Elliot-James Kennedy, including a takeover of Piccadilly Lights and nationwide billboards. Every touchpoint reinforces the same idea: Monzo isn't another reason to think about money - it's the reason you don't have to. A banking campaign that shifts the conversation away from finance and towards living.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk