BBH: 2024
ROLE: DESIGN DIRECTOR
Audi
Four rings
To mark Audi’s Formula One debut for the 2026 season, BBH partnered with FutureDeluxe to create three broadcast idents for Sky Sports, each reimagining the iconic four rings through precision-engineered materials including engine components, carbon fibre and ceramic brakes. My role was to build a broader brand platform around the films, extending the creative beyond the screen through a bespoke typographic system that pushed Audi’s established visual language, plus merchandise, posters and point-of-sale, creating a cohesive launch identity that elevated the new F1 launch.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk