BBH
When the
world zigs, zag
They say agencies are too busy shaping the world’s biggest brands to look at their own. The BBH rebrand challenged that instinct—asking a simple but fundamental question: how do we show the world who we are now? The answer, as ever, was rooted in difference. Not a surface-level refresh, but a return to the core principles set out by Bartle, Bogle and Hegarty: boldness, simplicity, and a quiet confidence that lets the work speak loudest. The result is a unified global identity—one system, one voice—built to create space for brave ideas and unmistakably BBH in every expression. On this project, I very much played a supporting role, working alongside the incredibly talented design team led by Adam Buckland with 3D Lead Sophie Harper and Motion Lead Oded Shein.
Anthony Jones
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