innocent
lovely bubbly
To firmly establish itself as a key player in the wider wellness category innocent launched ‘bubbles’ - a lightly sparkling blend of fruit juice and spring water. To support the launch, I created the packaging and the visual identity for this new product. The can has long been perceived as an unhealthy option so I art directed a photo shoot in an orange and lemon groove to help communicate the product health benefits as well as creating an aspirational and tasty image.
Anthony Jones
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