Experian is a brand for progress seekers - people motivated by momentum and a constant drive to grow. We believe progress isn’t a fixed destination, but an ongoing, evolving journey. This belief shapes our design language. Fluid, dynamic forms express movement and adaptability, capturing a sense of forward motion even in still moments. The result is a visual world that feels intuitive and familiar to Experian customers, now elevated through a more refined, grown-up market-leading identity.































Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk