Tesco
Outshining
the rivals
At BBH I worked as Lead Designer helping the largest retailer in Europe tackle the most important event of the year (thrice). Working with great photographers like Tara Fisher and Myles New we combined quality images with great copy to achieve a simple but extremely effective TTL campaign. As the focal point of 2019 campaign was celebrating Tesco’s centenary we found ways to dial up the time-traveling TV script in new completely new media space for Tesco.
And the proof is in the pudding as both 2017 and 18 Tesco was crowned the most commercially successful retailer with 2019 being the most successful since 2009.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk