BBH: 2023
ROLE: DESIGN DIRECTOR
Premier League
Outshining
the rivals
As a key part of the successful pitch win for the Premier League, we developed a visual identity off the back of their immediately iconic brand identity. By pulling out the perimeter element of the PL logo, we devised an idea formed around a 'halo' that signaled a protection and investment in all thing’s community-related in English football. I brought a design system created by my HOD to life, built a plethora of assets for the pitch and then helped roll those out into a campaign after we won.
Anthony Jones
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