At Rare Breed I was part of the team involved with winning the GBK rebrand pitch. Using modern Māori style patterns, a textured typeface and a playful colour palette, I generated both digital and printed collateral which reinforced the new brand style to champion the Kiwi heritage of the brand.
















Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk