Before we started this brand refresh HSOF had x3 amazing existing assets to work with. Their beautiful space, their passionate staff and their relationship with world renowned illustrator Jean Julian, who had created a handful of assets for them already. As a pro-bono project, our approach was simple - lean into Jean's beautiful illustration style, compliment it with some new ones, create some new guidelines and give the whole HSOF brand an updated, fresh look.





















Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk