innocent
A range step-change
As sales started to fall I was tasked with the group re-design of the innocent kids packaging range. The challenge was to design a range of on-brand packaging - appealing to both parents and kids - tasty and fun - natural and holistic looking as a range, but has easily differentiated sub-ranges. And lastly clearly showcases what’s inside.
Despite the super tight brief the rebranded range delivered a 20% increase in YOY sales in their first year.
Anthony Jones
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