Legoland
let-go-land
In 2025, we reimagined Legoland as Letgoland - a bold global platform powered by local imagination. A world bursting with joy, curiosity, and surprise, where creativity knows no rules and design flows as freely as a child’s mind. Inspired by the playful, hand-drawn spirit of the original logo, we expanded its illustrative language into six unique wordmarks and typefaces - each capturing the raw wonder and imperfect beauty of a 6-year-old’s imagination. To further bring the magic to life, we built a vibrant 3D portal - a gateway into dreamland that invites kids and parents alike to step into a world of limitless play.
Anthony Jones
The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact anthony_jones_01@hotmail.co.uk