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Samsung
Cushioning
Calamities

After winning the pitch for the work we set about creating a unique, bespoke set of comms to launch Care+, a device insurance plan from Samsung. All born from the concept of ‘cushioning calamities’ - protecting your device to keep it precious - we created a tone, look & feel and assets for their entire European market.

Design_princicples
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SamsungCarePlus_B2C_Canvas
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SamsungCarePlus_Picadilly
SamsungCarePlus_Liberty_Render1_Mockup
SamsungCarePlus_Store_Render1b
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SamsungCarePlus_CaseStudyBoardsArtboard-1
SamsungCarePlus_KX_Render2

Anthony Jones

© Anthony Jones 2025 | Design Director | Linkedin Email

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