Vision Express
A new brand focus
Vision Express and Specsavers used to dominate the optical industry however newer, more fashionable brands have recently been rapidly stealing market share. In 2020 Vision Express tasked BBH with a total re-brand pitch-project to modernize their brand and create a complete TTL campaign. We proposed a flexible design system that is eye-catching and ownable. Using 3 core brand circles at its heart, ‘Our Focus is You’ is a future-proofed design formula that breathes life back into the brand again.
Anthony Jones
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